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The Challenge & Our Solution

How we transformed political uncertainty into data-driven market insights that positioned REsimpli as the authoritative voice in real estate analysis.

The Challenge

With Trump’s return to office creating uncertainty in real estate markets, REsimpli needed to establish thought leadership around how political developments impact housing markets. The challenge was capturing genuine market sentiment with credible data.

Market Challenges:

  • • Political uncertainty affecting market confidence
  • • Need for credible, large-scale market research
  • • Establishing authority in political-economic analysis

Our Solution

We designed and executed a comprehensive survey of 1,200 real estate professionals via Pollfish, capturing genuine market sentiment about Trump’s policy impacts. This data-driven approach provided credible insights that journalists couldn’t ignore.

Strategic Advantages:

  • Large-scale credible data (1,200 respondents)
  • Newsworthy findings and statistics
  • Expert positioning in political analysis

Publications Secured

High-authority placements that established REsimpli as the trusted source for real estate market analysis.

TheStreet

DR 87

1.6M monthly readers

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HousingWire

DR 82

149K monthly readers

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Inman

DR 83

20.7K monthly readers

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Survey Impact

This comprehensive survey established REsimpli as the authoritative voice in political-economic real estate analysis, generating significant media coverage and positioning the company as a go-to expert for market insights.

30%
Market pessimism captured
60%
Expect material cost increases
51%
Predict reduced foreign investment

Campaign Timeline: 4 Weeks

From survey design to major publication coverage in just one month

Week 1

Survey design and

Completed

Week 2

Data analysis and

Completed

Week 3

Journalist outreach and

Completed

Week 4

Publication coordination and

Completed

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Survey Findings

Key Market Insights

Comprehensive analysis of 1,200 real estate professionals revealing market expectations for Trump’s second term.

Market Impact Expectations

Nearly 30% of Americans expect Trump’s return to negatively impact the real estate market:

28.75% believe policies will bring negative changes to real estate

36.25% think policies will hurt market recovery through inflation and tariffs

27.08% expect decreased real estate investments due to economic instability

Construction & Materials

Widespread concerns about rising costs and labor shortages:

60.57% expect building material costs to increase significantly

46% believe skilled labor availability will be reduced

44.33% expect affordable housing market to decline due to rising costs

Financing & Investment

Mixed expectations on financing accessibility and foreign investment:

28.5% expect securing financing to become much tougher for first-time buyers

51.41% believe policies will reduce foreign investment in U.S. real estate

45% expect more competitive rates due to Fannie Mae/Freddie Mac privatization

All Case Studies Next: Housing Demand Study