US-Canada Trade WarAnalysis
How we surveyed 1,200 Americans to reveal 72% expect housing market slowdown due to US-Canada trade tensions.
Campaign Results
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DR60+The Challenge & Our Solution
How we transformed trade war uncertainty into comprehensive market insights that positioned REsimpli as the authority on cross-border real estate implications.
The Challenge
With escalating US-Canada trade tensions and the introduction of Reciprocal Tariffs, REsimpli needed to establish thought leadership around how international trade policies impact domestic housing markets. The challenge was understanding genuine American sentiment about cross-border economic implications.
Market Challenges:
- • Trade war uncertainty affecting market confidence
- • Need for credible cross-border impact research
- • Establishing authority in international trade analysis
Our Solution
We conducted a comprehensive survey of 1,200 Americans concerned with political and economic shifts, revealing that 72% believe Reciprocal Tariffs will hurt the US housing market. This data-driven approach provided credible insights into trade war housing implications.
Strategic Framework:
- Large-scale trade impact survey
- Cross-border investment analysis
- International trade policy expertise
Publications Secured
Strategic placements that positioned REsimpli as the authoritative voice in cross-border real estate analysis.
Survey Impact
This comprehensive trade war survey established REsimpli as the authoritative voice in cross-border real estate analysis, generating significant media coverage and positioning the company as the go-to expert for international trade policy impacts.
Campaign Timeline: 3 Weeks
Rapid execution that established lasting authority in international trade policy analysis
Week 1
Survey design and
Completed
Week 2
Trade tension analysis
Completed
Week 3
Media outreach and
Completed
Key Trade War Insights
Comprehensive analysis of 1,200 Americans reveals housing market expectations amid US-Canada trade tensions.
Market Impact Expectations
72% of Americans believe Reciprocal Tariffs will hurt the US housing market:
72% believe Reciprocal Tariffs will negatively impact US housing market
53.25% predict border regions will be most affected by trade tensions
33.75% very concerned about trade war’s impact on housing supply chains
Investment & Liquidity
Significant concerns about Canadian investment and market liquidity:
66.42% believe Canadian investors will pull back from US housing market
69.5% expect housing market to become less liquid during trade war
51.25% anticipate increases in mortgage rates if tensions escalate
Affordability & Consumer Behavior
Trade tensions expected to impact home affordability and buyer behavior:
55.92% expect negative impacts on long-term home affordability
52.08% believe reciprocal tariffs could lead to rising property taxes
54.5% believe homebuyers will become more cautious during trade war