Housing DemandAnalysis
How we surveyed 1,200 US residents to reveal 72.58% would extend mortgage terms to afford homes in 2025.
Campaign Results
The Challenge & Our Solution
How we transformed housing affordability concerns into comprehensive market insights that positioned REsimpli as the authority on mortgage solutions.
The Challenge
With housing affordability reaching crisis levels and mortgage rates rising, REsimpli needed to establish thought leadership around innovative financing solutions. The challenge was understanding genuine buyer sentiment and mortgage preferences in 2025.
Market Challenges:
- • Rising mortgage rates affecting affordability
- • High property prices limiting buyer options
- • Need for innovative financing solutions
Our Solution
We conducted a comprehensive survey of 1,200 US residents planning to buy or upgrade homes in 2025, revealing that 72.58% would extend mortgage terms for affordability. This data-driven approach provided credible insights into housing market trends.
Strategic Framework:
- Large-scale housing preference survey
- Mortgage extension insights
- Housing affordability expertise
Key Housing Insights
Comprehensive analysis of 1,200 US residents reveals housing preferences and mortgage willingness for 2025.
Mortgage Extension Willingness
Nearly 73% of Americans are willing to extend mortgage terms for homeownership:
72.58% would extend mortgage terms to lower monthly payments
Only 27.42% would not consider extending mortgage terms
25.50% are primarily concerned about rising mortgage rates
Housing Market Concerns
Property prices and affordability remain top concerns for buyers:
45.58% are most concerned about high property prices in 2025
25.50% worry about rising mortgage rates
17.42% concerned about property taxes and maintenance costs
Renovation & Lifestyle Trends
Buyers show flexibility in housing choices and motivations:
80.42% would buy affordable homes despite renovation costs
62.83% are buying for lifestyle changes
56% prefer suburban locations over urban areas
Our Strategic Approach
A data-driven methodology that transformed housing affordability concerns into authoritative insights and media coverage.
Comprehensive Housing Survey
We designed and executed a large-scale survey to capture housing market sentiment:
1,200 US residents planning to buy or upgrade homes in 2025
Comprehensive questionnaire covering mortgage preferences and concerns
Statistical analysis revealing key housing affordability trends
Housing Trend Analysis
We transformed survey data into compelling housing market narratives:
Key findings packaged into newsworthy housing statistics
Regional and demographic analysis of housing preferences
Expert commentary on mortgage extension implications
Strategic Media Positioning
We positioned REsimpli as the authority on housing affordability solutions:
Exclusive data access to major financial publications
Expert commentary on mortgage and housing trends
Thought leadership in housing affordability solutions
Campaign Timeline: 3 Weeks
Rapid execution that established lasting authority in housing affordability solutions
Week 1
Survey design and
Completed
Week 2
Trade tension analysis
Completed
Week 3
Media outreach and
Completed
Publications Secured
Strategic placements that positioned REsimpli as the authoritative voice in housing affordability solutions.
Survey Impact
This comprehensive housing survey established REsimpli as the authoritative voice in housing affordability solutions, generating significant media coverage and positioning the company as the go-to expert for mortgage and housing insights.